Blog
Thoughts on Servant Leadership and how marketers can serve first
Episode 8 – Trey Laverty | Print Inspired
I came up through the ranks on the digital side. Although I focused on PR and Advertising in college, I graduated at an opportune time to jump into digital marketing. I learned my first bits of HTML on MySpace and started blogging while I was still in college. Despite...
Episode 7 – Dr. Josie Ahlquist | Digital Leadership and Community Building
Servant leaders embrace community building, but in these times, the struggle to build true community runs deep as so many of us are physically distanced from our teams. While we may meet frequently (oh so frequently) on Zoom, it’s not quite the same as the office...
Episode 6 – Taking Passion and Service off Some Sweet Jumps
When you’re lucky enough to work with good people, stay in touch with them. Aaron Kerson and I worked together a long time ago at a green energy startup. It was a volatile environment, with constant change, a product that wasn’t ready to go to market (but went...
Servant-Leadership as a Legacy
Two common themes that have emerged for me about Servant Leadership are legacy and joy. In Journey to the East, Hesse (1956) writes, “The law of service. He who wishes to live long must serve, but he who wishes to rule does not live long (pg. 34).” Horsman’s idea of...
Why Do We Serve?
While Greenleaf projects a confident image of what a servant leader is, that to be a servant leader, “begins with the natural feeling that one wants to serve, to serve first,” (2002, pg. 27) Horsman posits that he has struggled with “the simplicity and paradoxically...
Episode 5 – Tony Dobies | Social Media Manager Mental Health
Although I never held the title “Social Media Manager,” community management and content creation became part of my job fairly early in my career. I wasn’t particularly good at it. In fact, I grew to feel overwhelmed by the constant community management, the snark,...
Bake the Damn Cookies
Many, many years ago, I worked at a dysfunctional green-energy start-up. It was the kind of company that attracted young, ambitious people like me as well as seasoned Silicon Valley players because it was exciting and new. I know I was not alone in imagining that...
Episode 4 – Dr. Liz Gross | Listen to Serve
“This is terrible. Is there any good we can do here?” These words shared by a member of Campus Sonar’s staff in the early days of the pandemic crisis resulted in the company’s most successful inbound marketing campaign to date. On this week’s episode, Campus Sonar...
Episode 3 – Mitzi VanVoorhis | Building a Servant Culture
Before talking to Mitzi VanVoorhis, I had envisioned Servant Leaders like the lone wolf – one person in an organization who accidentally stumbles upon the philosophy, and then that person starts a small revolution within their team or with their followers. Talking to...
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