[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n
Personal Statement:<\/strong>\u00a0I believe every person wants three things: to be seen, to see and to be free to show up as who they truly are. Creating that sense of belonging is something I strive for because I believe the best, most productive teams are, at their root, incredibly happy. I believe leadership is an honor and privilege, but that it’s not limited to a title or stature. Marketing molds and reflects society through storytelling, brand and community building, and creative development. But marketers have a reputation for being dishonest and manipulative. It doesn’t have to be that way. A new generation of marketers can emerge. Marketers who serve first.\u00a0<\/p>\n <\/p>\n <\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Areas of Expertise<\/strong><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default” custom_margin=”-50px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_divider _builder_version=”4.5.4″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.5.4″ _module_preset=”default” custom_margin=”-43px|auto||auto||”][et_pb_column type=”1_3″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default” custom_padding=”0px|||||”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default” custom_margin=”||3px|||”]<\/p>\n Work Experience & History [\/et_pb_text][et_pb_divider _builder_version=”4.5.4″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default” custom_padding=”0px|||||”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_accordion _builder_version=”4.5.4″ _module_preset=”default” toggle_level=”h3″][et_pb_accordion_item title=”Director of Enrollment Marketing – University of Wyoming” open=”on” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n January 2018 – Present<\/span><\/p>\n I was promoted into a new role after university administration recognized my previous work in leading enrollment marketing. In this formal leadership role, I provide direction, leadership, and decision-making for the Institutional Marketing department. Over time, my role has expanded to provide marketing communications support beyond the initial scope of the position. I lead all university marketing efforts now, and my efforts have led to growth in marketing budget and human capital.\u00a0<\/span><\/p>\n Key Contributions:<\/strong> Marketing Strategy.<\/strong> Created and implemented a marketing strategy that led to record enrollment including advertising, digital, social, and traditional tactics. Led the team behind the category-changing “The World Needs More Cowboys” campaign.<\/p>\n Department Culture.<\/strong> Fostered a healthier department culture; planned and co-hosted first marketing team retreat, led professional development and restored dept. reputation.<\/p>\n Planning.<\/strong> Led the department in the development of the first holistic advertising plan, purchased media, and reported on plan.<\/p>\n Agency Management.<\/strong> Acted as lead on university initiative to engage marketing agency. Crafted RFP, evaluated agency pitches, and led strategy planning.<\/p>\n Executive Communication.<\/strong> Crafted messaging for university president including written communication, video scripts and production, and social media\/digital leadership strategy. Advised and created messaging for president’s cabinet, led adoption of modern strategic communications practices.<\/p>\n Strategic Communication.<\/strong> Created and executed “Better Days” campaign to drive brand affinity during COVID. Planned COVID response plan and “Cowboys Can” student-driven behavior norming campaign.<\/p>\n Reporting and Metrics.<\/strong> Successfully prepared and delivered reports to executives on marketing planning, strategy and campaign rollout and results.<\/p>\n Leadership.<\/em><\/strong> Built and managed a team of marketers and creatives to deliver on marketing initiatives. Led a systems mapping project to better align marketing and admissions while creating efficiencies. Supervise and manage 11 direct reports.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Content Strategist – University of Wyoming” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n January 2015 – December 2017<\/span><\/p>\n Recruited to establish a content marketing strategy for the University. Developed an inbound marketing plan, crafted social media strategy, and managed team in creating compelling, lead-generating content. My primary goal was to create compelling and useful content that moved prospective students through the admissions funnel and into the University’s life cycle, from student to alumni to foundation donor.<\/span><\/p>\n Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Brand Manager\/Digital Marketing Manager – International Game Technology” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n I was h Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Marketing Specialist – Server Technology” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Marketing Specialist\/Webmaster – Windspire Energy” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Web Content Specialist – Renown Health” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Editor – ScienceNetwork Western Australia” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n Key Contributions:<\/span><\/strong><\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Education Background<\/strong><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.5.4″ _module_preset=”default”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default” custom_margin=”-40px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_accordion _builder_version=”4.5.4″ _module_preset=”default” toggle_level=”h3″][et_pb_accordion_item title=”M.A. Organizational Leadership – Gonzaga University ” open=”on” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n My studies at Gonzaga focused on the Servant Leadership concentration.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”B.A. Journalism – Reynolds School of Journalism, University of Nevada” _builder_version=”4.5.4″ _module_preset=”default” open=”off”]<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Thought Leadership and Publications<\/strong><\/p>\n [\/et_pb_text][et_pb_divider _builder_version=”4.5.4″ _module_preset=”default”][\/et_pb_divider][et_pb_slider _builder_version=”4.5.4″ _module_preset=”default” background_color=”#b3b2b0″ width=”100%” min_height=”451px” height=”1000px” max_height=”999px” custom_padding=”0px|||||”][et_pb_slide heading=”The Evolllution – The Higher Education Servant Leader” button_text=”Read Now” button_link=”https:\/\/evolllution.com\/managing-institution\/operations_efficiency\/the-higher-education-servant-leader\/” image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/fidel-fernando-Ry8hlt5Tqys-unsplash-scaled.jpg” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Higher education is a world of natural servants, and the last eight months have brought that idea to the forefront. People are giving everything they can at every level of the institution. They\u2019ve pivoted and pivoted and pivoted. They are exhausted, yet they continuously rally.\u00a0<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”Niche Enrollment Insights Podcast – Episode #11″ button_text=”Listen here” button_link=”https:\/\/www.niche.com\/about\/enrollment-insights\/enrollment-insights-podcast-11-jenny-petty\/?utm_source=LinkedIn&utm_medium=social&utm_campaign=Podcast&fbclid=IwAR21RSC9UpVJdJu5YJi_fMfJH3NsJ2HlAxpVMo9qDY9gvr-ur7gfsy6QH00″ image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/10\/niche-logo.png” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n In the Enrollment Insights Podcast you\u2019ll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”UCDA Virtual Conference – Servant Marketing” button_text=”Watch here” button_link=”https:\/\/youtu.be\/R_rPhiIxKaY” video_url=”https:\/\/youtu.be\/R_rPhiIxKaY” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n The University & College Designers Association (UCDA) inspires designers working in academia in North America and around the world by delivering relevant programming and benefits in a personal and thoughtful way.\u00a0 UCDA works to elevate the importance of design overall.\u00a0<\/span>Join Jenny and the Slate Group as we discuss what it means to be a Servant Marketer.\u00a0<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”American Marketing Association | Higher Ed Symposium – Courting a Cowboy Controversy ” button_text=”Download Presentation Here ” button_link=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/MoreCowboys_UW_AMA_wide-2.pdf” image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/12\/TWNMC.jpg” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n In 2018, the University of Wyoming launched \u201cThe World Needs More Cowboys\u201d marketing campaign. The campaign faced internal and external critics, as well as several unexpected challenges. This session will provide a case study of how a strong campaign concept can overcome criticism and become a movement that ties directly to enrollment growth.<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”The World Needs More Cowboys: A Higher Ed Movement” button_text=”Read Here” image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/12\/blog-post-hubspot-cowboy.png” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n It\u2019s a sentiment that\u2019s been attributed to everyone from Epictetus to the Discovery Channel\u2019s Mike Rowe, but the idea that we must listen more than we speak is one that rings true no matter the source. In higher education marketing, listening to our external and internal audiences is critical to developing communications and strategies that drive meaningful change\u2014whether that\u2019s growing enrollment, protecting and growing the university brand, or telling our stories in a way that connects with audiences on an emotional level.\u00a0<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”HubSpot Case Study: University of Wyoming” button_text=”Click Here” button_link=”https:\/\/www.hubspot.com\/case-studies\/university-of-wyoming” image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/New_UWSignature_1_line_Gold_Web.png” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Offering nearly 220 different programs and with one of the most affordable tuition rates in the country, the University of Wyoming is a hidden gem of education in the United States. With so much to offer new students, the university embarked on a plan to reach a bigger audience while validating how marketing makes an impact. Using HubSpot from the beginning has allowed it not just to grow significantly but also to track efforts efficiently. The university\u2019s growth is sustained by an increase of 26% in lead volume and a conversion rate that has increased to 18% year over year.<\/span><\/p>\n [\/et_pb_slide][et_pb_slide heading=”Hashtag Higher Ed Podcast: Stop Proposing on the First Date” button_text=”Listen Here” button_link=”https:\/\/resources.ecityinteractive.com\/cs\/c\/?cta_guid=f163914e-7b6c-430b-b217-1d435a8b35d8&signature=AAH58kEP8NVIgKeFof7gzqfbnqAlozPoRQ&pageId=4972514451&placement_guid=bdb71b34-e7e4-4349-bfa6-0e616f8f1efd&click=57f4c7f2-4f30-444a-8c74-0c721ff9d0ef&hsutk=11fc0ace373ed804821611df85eb9620&canon=http%3A%2F%2Fresources.ecityinteractive.com%2Fhashtag-higher-ed-podcast&utm_referrer=https%3A%2F%2Fwww.google.com%2F&portal_id=733006&redirect_url=APefjpF7YH3YfDIfPRq_veLIsUOXBwwDwk1pk4uBm1ltdXYXUCBXVghaTwybmssZ2PP4AG9swtgQ7_9rSI50gdKwVtpJmsc7MXqyWwvxVuNhpM7hE6gKlxbv8Ok_W63SbbqowSh_lojz-SAZI_XEHdDmrdGqCZ2wLhTis6DVMFvn9lu8ZQqyz5kvZk6NJZv9ysRhIiswjQSrknMpec6PLCgEQuVvHAxTfk8_WH5Ch3jTEifa6kvWG2-8MFsCi9YbvoLl0rKfIDA4pR9viR1NgPxq7w9GOcHycw&__hstc=30869728.11fc0ace373ed804821611df85eb9620.1605801588884.1605801588884.1606840598467.2&__hssc=30869728.1.1606840598467&__hsfp=1834000979&contentType=landing-page” image=”https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/12\/S2.Ep1-JennyPetty-LinkedIn.jpg” _builder_version=”4.5.4″ _module_preset=”default”]<\/p>\n Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n [\/et_pb_slide][\/et_pb_slider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default” custom_margin=”-44px|auto||auto||”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_cta title=”Ready to take the next step in your leadership journey? ” button_url=”https:\/\/www.gonzaga.edu\/online-graduate-programs\/online-programs\/m-a-organizational-leadership” button_text=”Learn More” _builder_version=”4.5.4″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_icon=”%%28%%”]<\/p>\n The ORGL program at Gonzaga University’s School of Leadership Studies prepares students for the next era of leadership.\u00a0<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”] Strategic Marketing Leader [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.5.4″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.5.4″ _module_preset=”default”][et_pb_text _builder_version=”4.5.4″ _module_preset=”default”] Personal Statement:\u00a0I believe every person wants three things: to be seen, to see and to be free to show up as who they truly are. Creating that sense of belonging is something I […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1408","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/pages\/1408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1408"}],"version-history":[{"count":1,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/pages\/1408\/revisions"}],"predecessor-version":[{"id":1516,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/pages\/1408\/revisions\/1516"}],"wp:attachment":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Jenny](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/08\/Jennifer-Petty_22-198x300.jpg\")
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<\/strong>Click on each position to expand to read more about my key contributions in each position.\u00a0<\/p>\n![\"University](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/New_UWSignature_1_line_Gold_Web-300x39.png\")
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Organizational Change.<\/strong> Drove and led organizational change to enhance the university\u2019s marketing strategy through inbound marketing and other modern methods.<\/p>\n<\/span><\/p>\n\n
![\"IGT](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/igt-logo-300x117.png\"){kind=logo}
ired to manage IGT\u2019s social media strategy and promoted to manage all B2C channel marketing. Responsible for developing the company’s social media strategy for both B2B and B2C markets. In my time at the company we expanded our Facebook audience of slot players from 179 to over 1 million fans. I assisted in two major rebrands and provided digital strategy for the company’s website, tradeshows, and client relations projects.<\/span><\/p>\n\n
![\"\"](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/server-tech-logo.png\"){kind=logo}
Server Technology is a data center power company that serves technology clients including Facebook, Google and Apple. In this position, I managed and led lead and demand generation programs using Hubspot Inbound Marketing Software. I was responsible for all website management, content development, inbound marketing strategy, and oversaw all online advertising and digital marketing efforts.<\/span><\/p>\n\n
![\"Windspire](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/picture.png\")
Windspire Energy was a busy, green energy start-up that developed and manufactured vertical axis wind turbines. As part of a three-member marketing team, my role was busy and varied. I was responsible for all website administration, Salesforce and Hubspot administrator, sales forecasting, managed a sales team of 4, the company blog, and social media.<\/span><\/p>\n\n
![\"Renown](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/renown-health-logo-300x120.png\"){kind=logo}
As Web Content Specialist, I managed all website content, acted as project manager for specialty and microsites, developed monthly eNewsletter, trained web content providers, and acted as digital advisor for the healthcare network.<\/span><\/p>\n\n
![\"\"](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/ScienceNetwork-WA-Facebook-300x90.png\")
I spent the year after graduating from college living and working in Perth, Western Australia. this program was housed inside of a children’s science museum and served as the bridge between the museum and the science community. This experience not only gave me great work experience. It offered me a global perspective, which I bring to every position I\u2019ve had since.<\/span><\/p>\n\n
![\"Gonzaga](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/gonzaga-logo.png\"){kind=logo}
2021
Strong, ethical leaders are needed in today\u2019s fast-paced and changing world. Gonzaga\u2019s Master\u2019s in Organizational Leadership equips students with the tools to develop advanced leadership practices through critical, strategic and creative thinking. The program develops skills in the following areas:<\/span><\/p>\n\n
![\"University](\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/11\/unr-logo.png\"){kind=logo}
I completed a Bachelor of Arts in Journalism with a focus on advertising, public relations with a minor in marketing. I served as the president of our PRSSA chapter and held the record for chapter fundraising until 2014.<\/p>\n