{"id":1042,"date":"2020-09-10T12:05:21","date_gmt":"2020-09-10T17:05:21","guid":{"rendered":"https:\/\/servantmarketer.co\/?p=1042"},"modified":"2020-09-10T12:10:06","modified_gmt":"2020-09-10T17:10:06","slug":"episode-4-dr-liz-gross-listen-to-serve","status":"publish","type":"post","link":"https:\/\/servantmarketer.co\/?p=1042","title":{"rendered":"Episode 4 &#8211; Dr. Liz Gross | Listen to Serve"},"content":{"rendered":"\n\n\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; width=&#8221;92.5%&#8221;][et_pb_column _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;]<p>\u201cThis is terrible. Is there any good we can do here?\u201d These words shared by a member of Campus Sonar\u2019s staff in the early days of the pandemic crisis resulted in the company\u2019s most successful inbound marketing campaign to date. On this week\u2019s episode, <a href=\"http:\/\/www.campussonar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Campus Sonar<\/a> CEO,<\/p>\n<div style=\"width: 720px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-1042-1\" width=\"720\" height=\"720\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/09\/Episode-4-Liz-Gross-Teaser-1-Made-by-Headliner.mp4?_=1\" \/><a href=\"https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/09\/Episode-4-Liz-Gross-Teaser-1-Made-by-Headliner.mp4\">https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/09\/Episode-4-Liz-Gross-Teaser-1-Made-by-Headliner.mp4<\/a><\/video><\/div>\n<p>Dr. Liz Gross, shares details on the <a href=\"https:\/\/info.campussonar.com\/covid19\" target=\"_blank\" rel=\"noopener noreferrer\">Corona Virus Higher Ed briefing<\/a>, a report that used social listening tools to give higher ed practitioners at all levels, data to understand and communicate the impact of the virus on key audiences. Liz\u2019s story of moving from student affairs to marketing communications to intreprenuer and CEO of Campus Sonar is inspirational, but it\u2019s her approach to leadership, research, and a commitment to the long-haul that are what set her apart as a Servant Marketer. Here\u2019s a few topics we cover in this week\u2019s episode:<\/p>\n<ul>\n<li>What marketers should be focused on right now<\/li>\n<li>Secular vs. Jesuit vs. Franciscan education<\/li>\n<li>Studying leadership and developing self-awareness through reflection<\/li>\n<li>The importance of context in messaging right now<\/li>\n<li>What our teams need from us during these \u201cunprecedented times\u201d<\/li>\n<li>More information on the Corona Virus Higher Ed Briefing case study<\/li>\n<li>Selling a service in a cluttered marketplace of SAAS providers<\/li>\n<\/ul>\n<p>Liz was kind enough to write this follow-up post about <a href=\"https:\/\/www.linkedin.com\/pulse\/playing-long-game-how-marketers-can-serve-still-liz-gross-ph-d-\/?trackingId=zinWQpRFST%2BhRaFV0hITGQ%3D%3D\">Playing the Long-Game<\/a> in marketing and explains how the Campus Sonar team puts relationship building and service over quick sales.<\/p>\n<p>One of the most fun parts of this interview with Liz was sharing our passion for Taylor Swift and talking about what Swift can teach us about marketing (HINT: A LOT).<\/p>\n<p>&nbsp;<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;]<p><strong>Servant Marketing Snacks &#8211; Episode 4<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;][et_pb_column _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_image src=&#8221;https:\/\/servantmarketer.co\/wp-content\/uploads\/2020\/09\/give-and-take.jpg&#8221; _builder_version=&#8221;4.5.4&#8243; _module_preset=&#8221;default&#8221; alt=&#8221;Give and Take by Adam Grant&#8221; hover_enabled=&#8221;0&#8243; max_width=&#8221;86%&#8221; width=&#8221;86%&#8221; custom_padding=&#8221;|420px||0px||&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1049,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10,9,11,1],"tags":[],"class_list":["post-1042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","category-marketing","category-servant-leadership","category-social-media"],"_links":{"self":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/posts\/1042","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1042"}],"version-history":[{"count":2,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/posts\/1042\/revisions"}],"predecessor-version":[{"id":1048,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/posts\/1042\/revisions\/1048"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1042"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1042"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/servantmarketer.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1042"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}