January 2015 – December 2017

Recruited to establish a content marketing strategy for the University. Developed an inbound marketing plan, crafted social media strategy, and managed team in creating compelling, lead-generating content. My primary goal was to create compelling and useful content that moved prospective students through the admissions funnel and into the University’s life cycle, from student to alumni to foundation donor.

Key Contributions:

• Crafted content marketing strategy. Researched University’s standing amongst competitors and devised content marketing strategy to increase traffic and lead-generating behavior.
• Prepared SEO reports and recommendations. Using keyword research and SEO best practices, I provided different colleges with reports and recommendations on how to increase traffic and improve their web content.
• Re-established Social Media Strategy. Worked with representatives across campus to reinvigorate social media strategy, capitalized on events and popular media to raise social media engagement. Reported highest engagement rates the University had ever had during this time.
• Introduced Marketing Software and Reporting. Introduced marketing software for full-cycle campaign development and tracking.

I was hired to manage IGT’s social media strategy and promoted to manage all B2C channel marketing. Responsible for developing the company’s social media strategy for both B2B and B2C markets. In my time at the company we expanded our Facebook audience of slot players from 179 to over 1 million fans. I assisted in two major rebrands and provided digital strategy for the company’s website, tradeshows, and client relations projects.

Key Contributions:

• Marketing Strategy and Planning. Created and implemented marketing plans for B2B and B2C segments.
• Licensed Content Development. Worked with licensed brands such as The Ellen DeGeneres Show, Dolly Parton, Harley Davidson, Family Guy and other major consumer entertainment brands.
• Expanded Facebook Audience to 1 million+ fans. Managed slot player strategy, resulting in the world’s largest online community of slot players.
• Managed rebranding effort of IGT Jackpots. Worked closely with leadership, agency and web designers/developers to rebrand and redesign the IGT Jackpots website.
• Digital Strategy. As a member of the Corporate Brand team, I managed the company’s digital strategy and website redesign of IGTJackpots.com. The new design resulted in increased traffic, a significant drop in the bounce rate and a higher conversion rate.
• Share of Voice. Consistently delivered over 60% share of voice for IGT on social media at the industry’s largest tradeshow, the Global Gaming Expo.
• KPI Dashboard Development. Collaborated with Director of Brand Marketing and Global Brand Manager to create dashboard where at a glance key performance indicators could be shared with executives.

Server Technology is a data center power company that serves technology clients including Facebook, Google and Apple. In this position, I managed and led lead and demand generation programs using Hubspot Inbound Marketing Software. I was responsible for all website management, content development, inbound marketing strategy, and oversaw all online advertising and digital marketing efforts.

Key Contributions:

• Marketing Strategy and Planning. Created and implemented marketing plans for B2B and B2C segments.
• Licensed Content Development. Worked with licensed brands such as The Ellen DeGeneres Show, Dolly Parton, Harley Davidson, Family Guy and other major consumer entertainment brands.
• Expanded Facebook Audience to 1 million+ fans. Managed slot player strategy, resulting in the world’s largest online community of slot players.
• Managed rebranding effort of IGT Jackpots. Worked closely with leadership, agency and web designers/developers to rebrand and redesign the IGT Jackpots website.
• Digital Strategy. As a member of the Corporate Brand team, I managed the company’s digital strategy and website redesign of IGTJackpots.com. The new design resulted in increased traffic, a significant drop in the bounce rate and a higher conversion rate.
• Share of Voice. Consistently delivered over 60% share of voice for IGT on social media at the industry’s largest tradeshow, the Global Gaming Expo.
• KPI Dashboard Development. Collaborated with Director of Brand Marketing and Global Brand Manager to create dashboard where at a glance key performance indicators could be shared with executives.

Windspire Energy was a busy, green energy start-up that developed and manufactured vertical axis wind turbines. As part of a three-member marketing team, my role was busy and varied. I was responsible for all website administration, Salesforce and Hubspot administrator, sales forecasting, managed a sales team of 4, the company blog, and social media.

Key Contributions:

• Inbound Marketing Program. Managed and implemented all lead and demand gen programs resulting in 500 leads a month moving through the company sales funnel.
• Sales Forecasting. Created new sales process, trained sales team members on how to better move leads through the funnel and updated sales forecasting method.
• Rebranding. Worked with director of marketing to research, plan and execute a company renaming/rebranding. Managed complete website redesign during this process.

As Web Content Specialist, I managed all website content, acted as project manager for specialty and microsites, developed monthly eNewsletter, trained web content providers, and acted as digital advisor for the healthcare network.

Key Contributions:

• Developed Content Calendar. Worked across service lines and with all departments to showcase content across the Renown.org website.
• Project Management. Managed vendor and agency relationships while working on specialty projects and microsites.

I spent the year after graduating from college living and working in Perth, Western Australia. this program was housed inside of a children’s science museum and served as the bridge between the museum and the science community. This experience not only gave me great work experience. It offered me a global perspective, which I bring to every position I’ve had since.

Key Contributions:

• Relationship Building. Built relationships with key Western Australian scientists, including Dr. Brad Norman, 2006 Rolex Award winner
• Website Management. Managed ScienceNetwork WA website and 12 freelance journalists.
• Budget Management. Managed $100K budget.

I completed a Bachelor of Arts in Journalism with a focus on advertising, public relations with a minor in marketing. I served as the president of our PRSSA chapter and held the record for chapter fundraising until 2014.