Servant leaders embrace community building, but in these times, the struggle to build true community runs deep as so many of us are physically distanced from our teams. While we may meet frequently (oh so frequently) on Zoom, it’s not quite the same as the office potlucks or popping into one another’s offices just to chat. However, many of us have leaned on our digital communities for support and camaraderie. But how do leaders show up in digital spaces? How do leaders connect with important audiences in a way that is authentic while adopting new tools and meeting their audiences where they are?
Dr. Josie Ahlquist has been researching digital community building and using social media as a leadership tool for almost a decade. Her new book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World was just released, and Josie has studied how leaders are using social media to connect with audiences. Josie challenges leaders to use their values to drive their online presence. She helps leaders close the skills-gap that sometimes exists, discern what their digital presence looks like, and educates higher education executives on the ever-changing landscape of social media. Josie is also conscious of how her work trickles down to the marketing departments of institutions; she’s an advocate for not only leaders, but those who support them.
In this episode:
- Building digital communities in the time of “virtual” everything
- The biggest misconceptions leaders have about social media
- How modern leaders use social media to build community
- How leaders can meet social media managers in the middle to solve for the emerging mental health crisis
- Does Gen Z want marketers to chase them from social platform to social platform?
- Details on Josie’s new book
- How brands can build equitable and inclusive communities online
Episode 7 – Servant Marketing Snacks